Her topic: “How One Broker Is Making Group Blogging Work”

Here’s a quick overview of the EWM Project’s current stats:

-14 Offices with 750+ Agents
-400+ agents have posted since launch last year.
-100+ post regularly (a few times a month)
-10,000+ Posts to date
-Easily 100’s of Leads Generated (sales, leases, listings, press requests)
-Dozens and dozens of Sales
-60 Percent of Inbound Traffic from SE’s (read: Google)
-1000’s of Daily Hits

Well, from all that we learned over the last year, designing, developing and managing this massive project, we’ve found some room to make improvements.  In fact, we learned so much, that the entire approach has changed enough for us to call the product the Real Estate Broker Blog 2.0.

Besides Beth’s Company Blog (http://blog.EWM.com), there are very few successful Broker Blogs on the internet, and the reasons abound:

1. Price: The development of an office-wide, comprehensive and organized blogsite is quite the project.
2. Getting Agents to Blog in the First Place: The Benefit, The Commitment and The Education.
3. Providing a Win-Win Solution for the Agents’: Agents aren’t going to just blog for the Good of the company.
4. Security and Moderation Control: Brokers are responsible for the content that is published to their site.

And then, there are other challenges that are sure to develop:

1. Agents come and go… what then?
2. Future Customization for Broker and Agents: Upgrades, Designs, PlugIns and Functionalities.

Well, we’ve solved all the above and more!

Continue Reading About Our Launch Of The Real Estate Broker Blog 2.0

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Real Estate Bloggers have a challenge.
The Categories in their Sidebar are a cluttered mess, and it’s only going to get worse.

Realtors generally cover more than one specific location, whether it be a few towns, neighborhoods, subdivisions, communities or buildings.

The Challenge:
Your audience is ultimately interested in only one of the above, not everywhere you are willing to cover.

The Solution:
Dyno Cats – A custom Plug-In developed to optimize your audience’s experience of your blog by organizing your Categories and Content by “Community” rather than the standard shotgun approach.

To read more, please visit or Dyno Cats details page.

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As much as we regret not keeping up with the posts, for the benefit and honor of our clients, we have good reason for not getting the word out.

Over the last 2 months we have not only doubled our entire client count, but we have also doubled our team.  In addition, we broke out with an amazingly dynamic upgrade to our agent blog product and launched the largest single real estate broker blog on the planet.

Over the next couple of weeks we will be making several client launch announcements in an attempt to bring us up to speed with all the new clients we have.  We will also be presenting details on the wide range of product combinations and services that we offer.

And, if you’re good, we’ll even make a special announcement about the next phase in the growth of our surging company!

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Check this out!

Ronnie, in a past life, has been a restaurant reviewer for a local newspaper. Now he and Vicki have teamed up as a real estate force in the South Walton area.

So what does Ronnie do with his blog? Reviews restaurants and provides real estate insight in the seven areas hugging the gulf coast of Florida.

His site is unique because we have designed 7 different environments for each region, and he has the power of 7 blogs in one. It is a great concept for any Realtor looking to appear as the expert in multiple areas, without cluttering his blog’s message.

(update: we have since created a plug-in, Dyno Cats, for this functionality.)

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When we first got together to work out the concept of the Port Orange/Daytona Beach real estate blog, Janis had the idea to call it Port Orange Juice.  What capped off the whole theme however was the slogan: Putting the squeeze on Port Orange real estate.

The rest is history, and Janis is making it with every post!

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Client: Sara Brosier
Blogsite Address: www.KunaCountry.com  

If you haven’t figured it out yet by the design, Kuna, ID is a small, western town with a big sky. 

Sara is quickly establishing herself as the most prolific real estate blogger in the state, and we are so proud of her.  She couples her focus on unique listings with her knowledge and embrace of the ‘country living’ lifestyle.

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This real estate blogsite, just by it’s name alone is sure to be a hit. 

Maggie Dokic has a great sense of what the community is all about.  She blogs some seriously great topics about lifestyles in Redland, Homestead and Miami, FL.

She brings her popularity in from Active Rain and it seems that people are just loving her style.  A natural born blogger.

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Client: Mary DeLuca
Blogsite Address: www.BeltwayRamblings.com  

One of my favorite domain names this year, BeltwayRamblings.com is a look into the suburb neighborhoods that extend out from Arlington VA. 

You have to see the clever tie-ins that Mary has worked into the site.  She is having fun and you know it show when she scores her first client from blogging in just her first month.

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Client: Cindy Jones
Blogsite Address: www.VARealEstateTalk.com  

I love the harmony on this site.  The color scheme works very well with the image of the bridge heading into Arlington VA.

Cindy is a great blogger, posting several times a week on a range of topics both local and industry wide.  Look for her to be seen as an authority in her region very quickly.

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Client: William Johnson – RE/MAX Associates
Blogsite Address: www.TheRealEstateTextbook.com  

William Johnson is proud owner and author of arguably the most uniquely designed real estate blog on the planet.

The blog is a book, and the book is a blog.  Click around, it even changes color as you navigate to different sections of the site.

But don’t judge this blog by its cover!  William is regularly delivering clear real estate insight that buyers and sellers need to know.

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