Here’s the official video of us on this years panel, discussing taking your real estate blog to the next level

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Last year we launched the first of it’s kind Real Estate Broker Blog.
Because of its innovation and wild success, Beth Butler, the Broker responsible for the project, has been asked to speak at Inman Connect in San Francisco this summer.

Her topic: “How One Broker Is Making Group Blogging Work”

Here’s a quick overview of the EWM Project’s current stats:

-14 Offices with 750+ Agents
-400+ agents have posted since launch last year.
-100+ post regularly (a few times a month)
-10,000+ Posts to date
-Easily 100’s of Leads Generated (sales, leases, listings, press requests)
-Dozens and dozens of Sales
-60 Percent of Inbound Traffic from SE’s (read: Google)
-1000’s of Daily Hits

Well, from all that we learned over the last year, designing, developing and managing this massive project, we’ve found some room to make improvements.  In fact, we learned so much, that the entire approach has changed enough for us to call the product the Real Estate Broker Blog 2.0.

Besides Beth’s Company Blog (http://blog.EWM.com), there are very few successful Broker Blogs on the internet, and the reasons abound:

1. Price: The development of an office-wide, comprehensive and organized blogsite is quite the project.
2. Getting Agents to Blog in the First Place: The Benefit, The Commitment and The Education.
3. Providing a Win-Win Solution for the Agents’: Agents aren’t going to just blog for the Good of the company.
4. Security and Moderation Control: Brokers are responsible for the content that is published to their site.

And then, there are other challenges that are sure to develop:

1. Agents come and go… what then?
2. Future Customization for Broker and Agents: Upgrades, Designs, PlugIns and Functionalities.

Well, we’ve solved all the above and more!

Continue Reading About Our Launch Of The Real Estate Broker Blog 2.0

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